A jaw-dropping city centre PR stunt to promote the launch of the Virgin's Velocity VISA travel card. Bryan Berg, Guiness world record holder in free-standing card stacking, designed and built Australia's favourite global city as voted for by the public, a Paris cityscape, using Velocity cards.
A giant glass box, 2 weeks of dedicated card-stacking, on-site VISA card sign ups and a consumer competition to guess the amount of cards used in the build for a trip of a lifetime.