A 360 campaign to help Glenfiddich overthrow it’s ‘Dad’ image and take the brand and it’s treasured Scotch drams to new audiences across Australia.
A first of it’s kind, the Whisky Wanderer is a luxury whisky lounge on wheel and 3 year investment touring asset.
A converted double decker bus with cocktail bar, hydraulic pop-up up roof, illuminated front and rear stag lighting and the finest interior fixtures and features of marble, copper and American walnut.
Supported by media, PR, digital and social, the WW is designed to tour the country, treating consumer, media and trade partner guests to whisky masterclasses, custom cocktails courtesy of an exclusive partnership with PS Soda and bespoke bottle personalisation experiences.
A glittering media launch overlooking Sydney Opera House kicked off the 3 year tour and featured celebrity chef Matt Moran who created an exclusive menu to accompany their masterclass with Glenfiddich BA Luke Sanderson. It generated incredible media coverage, which raised consumer awareness for the campaign and interest from event partners.
Media and VIP event to celebrate the Australian launch of PlayStation's PS VITA console. Floating event venue and separate barge performance stage on Sydney harbour to entertain 300 press, VIP and industry partners.
Exclusive Empire of The Sun performance brokered as a media drawcard, bespoke PS VITA product demonstration bars, keynote brand presentation and cutting edge laser & firework show generated strong media coverage and produced a spike in sales for the release.
A 1 day media event and 5 day consumer brand activation to raise awareness and drive sales of Hewlett Packard's slick new, range of hybrid notebooks and tablets.
The Beach Club concept was devised to bring to life the ‘from home, to work, to the beach’ style lifestyle qualities and benefits of the versatile devices.
Stylish European beach club design with cabana style product demo bar, custom made day beds and booth seating, 5 tonnes of golden sand, free wifi and fresh drinking coconuts made this the coolest urban workplace for consumers to hang, trial the products and engage with the brand.
A star-studded, 2 day VIP event in the heart of LA's Malibu mountains in honour of Cumulus and Westwood One's media partners.
Designed to showcase their star power to their advertisers, Malibu Mansion Live was an exclusive celebration that took place in a transform mansion house, and featured intimate musical performances by Nick Jonas, Cam, Tori Kelly, Fall Out Boy and culinary delights from celebrity chef Curtis Stone.
The glittering event rewarded valuable partners with an unforgettable night of entertainment, reinforced the quality of the Cumulus brand and put them front of mind with their advertisers.
Two highly interactive media events to celebrate the first hardware launch by Google for Pixel Phone By Google. Four beautifully crafted interactive experiences brought the design aesthetic and features of the phone to life for an exclusive tech and lifestyle media guestlist.
Teamed with a content-rich presentation, integrated US launch livestream, celebrity catering and tailored VIP end to end service, for guests, it was an enviable success for the brand and its valued PR partners.
150 key media attended and over 200 unique stories were generated for the brand in the lead up to the device's market launch.
A highly immersive and interactive experiential campaign to help Maker’s Mark regain market share, drive PR, trial and consumption and challenge consumer perceptions of craft Bourbon.
Leveraging the unique history and heritage of the brand, we created The Maker’s, a hands-on workshop style experience, designed to showcase and celebrate their hand crafted process and product.
In an old converted warehouse, we transported guests to the heart of Kentucky and took them on an intimate brand journey, through the lens of the 4Ws (the wheat, water, wood and wax). We chose 4 craftsman as brand ambassadors for each of the 4Ws, whose interactive workshops told the story of the brand and its whiskey making process.
From baking bread with a master baker, to a ice sculpting workshop with world-class ice sculptor, from learning about the barrel ageing process with a master cooper to an intimate masterclass in making an Old Fashioned with a hip bartender, it was experience storytelling at its very best.
We launched with a media event to generate PR and created content to promote the consumer event competition, pushed out through our brokered media partnerships.
Google Australia’s most prestigious event of the year, showcasing the YouTube platform to a 2000 strong media advertising crowd.
A 2 venue transformation, undeniable production value, keynote presentations by the country's biggest brands, sensational musical performances by YouTube sensations Tom Thumb and Iggy Azalea, and a mesmerising 30m custom light tunnel completed the unforgettable event experience.
The visionary design & production matched the star power of the brand and delivered high on impact and engagement for its partners.
A content-rich, interactive brand activation and PR stunt to celebrate the launch of Ubisoft’s newest title in the Assassin’s Creed franchise.
Instead of a traditional gameplay experience, created The Assassin’s Creed Challenge, an immersive obstacle course which brought the game, its Ancient Greek setting, its action packed themes to life for fans, media and influencers.
Designed to cut through the Christmas title clutter, the 2 day stunt rewarded the community, created shareable contact, generated 15M+ social eyeballs and secured 9 national TV spots.
5 years as co-founder, curator and producer of one of the UK most beloved boutique festivals Winterwell.
Held in the beautiful Cotswold countryside, it was an intimate affair for an engaged crowd, featuring over 40 acts across 5 unique stages each year, sparking a passionate fancy dress following, supplying luxurious ‘glamping’ and catering facilities and creating an unbeatable festival atmosphere.
We entertained over 15,000 people, showcased the talents of Norman Jay MBE, DJ Yoda, Stornoway, The Nextmen, Metronomy and Lianne La Havas, secured exclusive sponsorship from Absolut, Pernod Ricard and Kosel and featured in Vogue, Elle, ES Magazine, The Times, Metro, Evening Standard and Harpers Bazaar.
A jaw-dropping city centre PR stunt to promote the launch of the Virgin's Velocity VISA travel card. Bryan Berg, Guiness world record holder in free-standing card stacking, designed and built Australia's favourite global city as voted for by the public, a Paris cityscape, using Velocity cards.
A giant glass box, 2 weeks of dedicated card-stacking, on-site VISA card sign ups and a consumer competition to guess the amount of cards used in the build for a trip of a lifetime.
A 2 day media, influencer and staff event to showcase the entire Playstation home entertainment portfolio and launch the new Remote Play platform, to generate brand advocacy, secure valuable press coverage and generate consumer sales in the lead up to Christmas.
A cliffside Sydney mansion house was transformed into a House of Play, with 5 gaming zones, 20 titles to trial, keynote presentation room and poolside lounge. X Factor star Jai Waetford added some star singing power to the Singstar room and keynote Dr Jason Fox spoke to guests about the importance and the power of ‘play’ for families.
The action packed event was designed to celebrate the best games and experiences on the platform and reinforce the star power of this home entertainment brand.
A high-impact, interactive shopping centre activation for QIC Robina, designed to promote their ‘local’ brand positioning, drive footfall, and deepen relations with the local community.
Tp drive home the local message and create a PRable hook for media, we partnered with Surf Life Savers Queensland to design an educational and entertaining activation for the family audiences.
The Robina SLS’s visually interruptive design stopped shoppers in their tracks and invited them to follow the sandy footprints and discover invaluable lifesaving facts. They could test their new found knowledge in an interactive quiz to win retail vouchers and share their success on their socials.
A stunning media launch to celebrate the craftsmanship of the GC Watch brand, translated and explored through profiling 5 of London's finest craftsman from renowned fashion designers, to musicians, to graphic designers.
A inner-city London warehouse space provided the backdrop to showcase 5 profile large format photographic prints, 3 unique intelligent lighting installations, a Renaissance-style photo set, a pinspot-lit, custom built mirror plinth watch display feature and a 300-strong bustling high-profile media and VIP crowd.
Part of the Vivid Festival programme, The Good Design Awards is Australia's most prestigious design awards ceremony, recognising and celebrating excellence in design innovation and creativity.
We transformed a floating pavilion on Sydney Harbour into a beautifully sophisticated awards dinner for 700 industry professionals, media, partners and government officials. The eye-catching design detail reinforced the quality of the Good Design brand and created a VIP experience for guests.
Exclusive performances by Katie Noonan and Ian Moss provided the entertainment, MC Larry Emdur provided the laughs and Vivid honoured us with a fireworks show to end the night.
A contagious pop-up activation and PR stunt to raise awareness, trial and consumption of Hendrick’s Gin and their infamous cucumber serve.
Our Cucumber Kiosk tapped into the quirky Victoriana visual brand world and provided welcome disruption from passers by in Sydney and Melbourne’s CBDs. It provided the playful base for our Cucumber Currency that was ‘sweeping the nation’ and saw our Victorian gents handing our mini cucumbers and newspaper style maps of where they could redeem them for a cool Hendrick’s G&T.
The campaign was promoted through our media partner and rolled out across 10 popular bars, generating over 10,000+ redemptions and over 250,000 social eyeballs.
How do you get a collection of A-list beauty and lifestyle editors and bloggers to shout about the new range of Sunsilk hair products?
You take them to back to Style School and teach them the best hairstyling tips to inspire them to generate coverage.
A playful and vibrant pop-art inspired beauty event, inspired by the bold colours of the new product range. Led by headmaster' stylist to the stars Darren Borthwick, who created oversaw out tutors creating four inspired looks on four gorgeous models.
Guests were enthralled at the interactive nature of the event. Each 'student' received a bespoke graduation certificate and a follow-up How 2 video guide from Darren for each style created to share through their channels.
A 5 day consumer brand activation to promote Gillette's Proglide Fusion razor during Movember festival.
Men were given a razor sharp smooth shave by our brand experts in our high-impact Mow The Mo pop-up barber shop, rewarded with a kiss from our celebrity model and immortalised in print.
The playful, high impact stand design visually stood out in the busy retail environment and encouraged consumers to interact.
Our PR partner, relationship expert and sexologist Dr Nikki Goldstein was on hand to interview consumers about their kissing preferences (clean shaven or stubbly) and the content filmed to seed out to national media to raise awareness of the brand activation and the Movember partnership.
An award-winning consumer activation for leading television network Channel 7. 3 unique container experiences to deepen engagement with the local community audiences and to create shareable content for their brands.
The News container saw families given the opportunity to read the news with their favourite presenters and receive a professionally edited news bulletin straight to their phone, to share on social media.
The Sunrise container saw consumers take centre stage in front of our green screen to read a weather cross, which was overlaid with an animated backdrop, and automatically emailed to them to share on social media.
The House Rules container was a photo based experience to promote the launch of their successful home renovation. Armed with fun props, consumers became the stars in their own home DIY disaster photo, which was automatically shared on social media.
A 14 day campaign at The Easter Show festival, over 15,000 photos and videos created and shared, and a gold award for best stand at the event.
Designed as event director at Sense Events, Sydney.
Cutting-edge retail store design for renowned candle brand Dipyque in Liberty of London department store and independent store on Bleecker St, NYC.
Luxurious retail experience created through unique design storytelling at every touchpoint and the highest quality materials and manufacturing.
Sophisticated design details incorporate core brand assets, infuse the history and heritage of the brand but imbue a contemporary elegance.
Features include sand-blasted tiered chandeliers, moulded American walnut cabinetry, acid-etched mirror, custom heritage wallpaper and upholster, copper verdigris signage and tin pressed ceilinga.
Both concept lifestyle stores were lauded internationally.
A seasonal media and sales event to re-launch the new look RM Williams brand identity and showcase the new Autumn/ Winter collection to valued retail partners.
Four styled vignettes to bring to life the Footwear/ Seasonal/ Core/Stockyard collections to deepen relationships and generate media coverage and direct on-site sales for the brand.